Are experiences really superior to possessions in the pursuit of happiness? Canvas8 spoke to Dr. Evan Weingarten, a marketing professor at Arizona State University, to understand how people derive joy from both experiences and material items – and what this means for brands’ marketing strategies.

Digital developments are transforming the ways people showcase their status online, with gaming worlds and the metaverse providing new platforms through which to distinguish themselves from their peers. But what kinds of status symbols resonate in the new virtual economy?

With VR an established part of young people’s digital lives, brands can lean on its immersive style of interaction to drive deeper engagement. 'Project (Hi)story of a Painting: The Light in the Shadow' uses VR to give people an interactive introduction to the history of art.

Snap and Live Nation have teamed up to offer augmented reality experiences for fans at concerts and festivals. With the pandemic-induced rise of virtual events and experiences, brands are harnessing the power of AR to meet people’s tech-related expectations of live moments in the new normal.