Non-fungible tokens offer a way for people to digitally own everything from a tweet to a GIF of an NBA play via blockchain technology. How might they forge meaningful connections between fans and their idols? And how can brands sustain engagement with the tech beyond the initial hype?

Updates to Facebook and Instagram in the US mean that users can post their non-fungible tokens to their social media feeds. In addition to making NFTs more accessible for the crypto-curious, the changes could make it easier for artists and content creators to monetize their work on these platforms.

Coinbase has revealed that it’s releasing a film trilogy featuring Bored Ape Yacht Club NFTs. As is the case with many emerging technologies, people will need help understanding how it benefits them and this project aims to leverage people’s affinity for movies to familiarise them with NFTs.

Following in the footsteps of bitcoin, NFTs have gained a place in mainstream consciousness. Axie Infinity is a play-to-earn game that gives people an opportunity to create and cultivate in-game characters and collectibles, which they can sell on cryptocurrency exchanges and use to earn a living.