Signal8 Nov 2022
Lee x BKc uses Black cowboys to reinvigorate Americana

Denim brand Lee has launched a collection with The Brooklyn Circus (BKc), a Black-owned menswear label that highlights the history of Black cowboys. As more people begin to question established cultural narratives around the US, heritage brands can help redefine whitewashed notions of Americana.

Lee x BKc uses Black cowboys to reinvigorate Americana