Sexual wellness brand Dame has launched a Mitch McConnel dildo with the tagline ‘get fuck*d by the government on your terms’ – with 100% of sales going to abortion rights funds. This overt political stance taps the demand for brands to take a clear stand in the face of political polarization.

Following the US Supreme Court's decision to overturn Roe v. Wade, some start-ups are aiming to increase access to emergency contraception. As anxiety around reproductive rights rises, challenger products and disruptive campaigning have the potential to offer some peace of mind.

In post-Roe v. Wade America, women are attempting to navigate the legality of abortions and are looking for support from outside the government. As people adjust to new realities around access, what long-term implications does this ruling have on women’s healthcare and reproductive rights?

Multiple drivers are impacting how women approach reproduction, but femtech and new ways of conceiving raise implications around both the commodification of women’s bodies and access to fertility across inequality lines. How can brands support the ever-increasing shifts in the fertility landscape?