Multiple drivers are impacting how women approach reproduction, but femtech and new ways of conceiving raise implications around both the commodification of women’s bodies and access to fertility across inequality lines. How can brands support the ever-increasing shifts in the fertility landscape?
Dr. Tia Jackson-Bey is a reproductive endocrinologist and infertility specialist and board-certified obstetrician-gynaecologist who cares for patients at RMA of New York’s Brooklyn office. Dr. Jackson-Bey’s professional interests include physician-patient education, IVF outcome improvement, global public health, and mentoring underrepresented university and medical students on careers in medicine.
Catherine Hendy is the co-founder and COO of ELANZA Wellness, a coaching platform for preventive mental health offering specialised support for all family-building journeys. A Techstars NYC graduate, Hendy is also the author of the book Everything Egg Freezing and an ex-BBC producer and program maker.
Robert Stal is the founder and CEO of Rosesta Medical BV, based in the Netherlands. He is also a health entrepreneur and the creator of the Ferti-Lily conception cup.
Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.
IVF is an extremely costly and emotionally taxing procedure. But as people put off having children until their late 30s and 40s, more are coming to rely on IVF to conceive. A wave of start-ups is harnessing automation to improve the efficacy of test-tube conception and drive down the cost.
Despite fertility rates dropping and men becoming fathers later in life, the issue of male infertility remains shrouded in shame. With space opening up to redress the gender imbalance of family planning, how is Legacy making sperm freezing more practical and appealing for Gen Yers?
Forth, a hormone mapping start-up based in Chepstow, is looking to turn its customers into ‘citizen scientists’, providing women with the information they need to fully understand their own bodies. In doing so, it has become one of the fastest-growing businesses in Wales.
As people in Australia prioritise careers, education, and financial stability before family planning, many are delaying childbirth. But with many unaware of the intricacies of their biological clock, there’s an opportunity for brands to offer clarity and keep them informed about fertility.