How are women’s reproductive journeys changing?
REPORT
3 Jun 2022
How are women’s reproductive journeys changing?

Multiple drivers are impacting how women approach reproduction, but femtech and new ways of conceiving raise implications around both the commodification of women’s bodies and access to fertility across inequality lines. How can brands support the ever-increasing shifts in the fertility landscape?

Dr. Tia Jackson-Bey

Dr. Tia Jackson-Bey is a reproductive endocrinologist and infertility specialist and board-certified obstetrician-gynaecologist who cares for patients at RMA of New York’s Brooklyn office. Dr. Jackson-Bey’s professional interests include physician-patient education, IVF outcome improvement, global public health, and mentoring underrepresented university and medical students on careers in medicine.

Catherine Hendy

Catherine Hendy is the co-founder and COO of ELANZA Wellness, a coaching platform for preventive mental health offering specialised support for all family-building journeys. A Techstars NYC graduate, Hendy is also the author of the book Everything Egg Freezing and an ex-BBC producer and program maker.

Robert Stal

Robert Stal is the founder and CEO of Rosesta Medical BV, based in the Netherlands. He is also a health entrepreneur and the creator of the Ferti-Lily conception cup.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.