American Gen Yers are eager to travel and are bringing their values with them. However, rising living costs mean these socially-conscious vacationers are also budget-driven. How can accommodation providers and platforms adapt to provide this cohort with impactful and affordable stays?

The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?

Americans fell back in love with road trips during the pandemic, and while travel restrictions have since been lifted, these breaks remain appealing amid cost and health concerns. Wyndham Hotels & Resorts is leaning into this by streamlining the research and booking elements via an app feature.

Virgin Group is rethinking the cruise holiday experience with Virgin Voyages and the launch of its maiden vessel. The experience is closer to being aboard a billionaire’s mega-yacht and looks to refresh the cruise holiday audience with a younger crowd.