A survey has found a generational gap in the UK when it comes to recycling – with Gen Zers needing more guidance than older generations. The findings demonstrate the opportunity for brands to make sustainable practices clear in order to cut through the noise and avoid accusations of greenwashing.

A survey has found that Americans do not know what 'carbon neutral' means, even among those who identify as environmentalists. There's an opportunity for brands to educate people around sustainability terminologies, ditching arbitrary language that isn't proving to be impactful.

As the growing trend of conscious consumption encourages shoppers to make more sustainable choices, they are weighing new eco-attitudes up against other factors before making purchase decisions. Canvas8 spoke to Giulia Granato about the compromises people are willing to make for sustainable products.

Mentos has launched a sustainability-focused campaign that seemingly suggests that raccoons can recycle at a higher rate than Americans. Taking aim at the intention-action gap, the initiative seeks to inspire behavioral change without using the kind of rhetoric that can lead to climate anxiety.