As the growing trend of conscious consumption encourages shoppers to make more sustainable choices, they are weighing new eco-attitudes up against other factors before making purchase decisions. Canvas8 spoke to Giulia Granato about the compromises people are willing to make for sustainable products.

A billboard from electronics retailer Currys has invited passersby to remove old e-waste built into the ad, which can be exchanged for cash at Currys. The campaign is designed to highlight the hidden value in their unwanted tech, as well as the increasingly prevalent problem of e-waste.

Start-up firm Ghost offers automated and discreet B2B sales through its marketplace, helping brands sustainably get rid of their excess stock. As conscious consumers gain more insight into businesses' practices, their tolerance for wasteful processes is quickly declining.

In the wake of COVID-19, people are making fewer shoppings trips and focusing more on hygiene. Splosh, a UK-based subscription service, simplifies things by offering effective, eco-minded, zero-waste household and personal cleaning products delivered through the letterbox.