With accessibility to sports a barrier for minorities, Nike’s new talk show FM Broadcast is tapping into the frequency of the future in an effort to diversify the sporting landscape. How can efforts to improve social inclusion and representation change the world of sports for the better?

With interest in women's sports surging, brands are doubling down on their commitments to diversify the sporting landscape. In recognising the power of defining sporting moments, and launching initiatives to boost inclusivity, Adidas is embracing a new era of sports participation and fandom.

A growing interest in sports such as pickleball, padel, rugby, and skiing is fueling demand for niche activewear. The popularity of these activities is driven by different characteristics compared to major league sports, challenging brands to identify what makes these communities tick.

As fandom evolves in the UK and people seek greater levels of participation, are clubs doing enough to align with their supporters’ values? After investigating this in our Travel and Leisure Sector Snapshot, Canvas8 polled nine Britons to understand what sport means to them.