Hoping to redress the gender bias in a world designed for men, Under Armour has launched a new running shoe specifically for women. Dubbed 'Flow Synchronicity', the shoe was designed through research on female-specific foot anatomy, offering women performance footwear that caters to their needs.

The pandemic pressed the fast forward button on the evolution of workouts, with consumers expecting more and more from their devices. The future workout brings new opportunities to bring VR to a mainstream audience, and forces established brands to embrace the future of fitness in the metaverse.

A gym inspired by the popular manga One Piece is set to open in Tokyo in early 2023. With research suggesting that many Japanese people lack interest in working out and maintaining their physical health, it's using the power of fandom and gamified elements to make exercising more entertaining.

With so much buying power and influence emanating from Gen Zers, sports organizations and brands are evolving how they interact with viewers. With attention spans proving a challenge for those looking to engage young people, how is the sports industry reaching this audience?