Gen Zers are looking for relatable and engaging content that better reflects their understanding of personal wellbeing – and Woo is a platform aiming to provide just that. As young people's wellness values shift, how can brands best cater to their changing mental health needs?

With the stigma associated with discussing mental health on the decline, Gen Zers are finding a creative and emotional release in ‘trauma memes’. Viewing these videos and photos can be a reassuring experience for young internet users, but revealing dark secrets online is nothing to take lightly.

During the pandemic, many people experienced a downturn in their body image and self-esteem. This has led to an online backlash against toxic ‘diet culture’, with influencers like Isabella Davis using their platforms to push for change and acceptance in the digital realm.

Noodle, a pug on TikTok, is setting the mood for thousands of netizens based on his ability (or lack thereof) to stand up in the morning. With the videos gaining millions of views daily, fans are using these verdicts to signal whether they need to be mindfully monitoring their mental health.