As Britons look to mark the easing of lockdown with a much-needed trip to the salon or pint at the sorely missed pub, Heineken is bringing an added dose of convenience to the occasion by giving people the chance to get a hair prune alongside a well-earned pint.

American office workers are so time-poor that they’re skipping their yearly visits to the dentist. HENRY The Dentist, a fleet of cool, fully-equipped mobile dental clinics, is bringing oral care to its patients and making check-ups quick, convenient, and almost enjoyable.

Research from PureGym has found that interest in alternate forms of exercise is set to increase in 2022, as individuals move away from pandemic-imposed and traditional forms of exercise and are taking an increased interest in incorporating fitness into their daily lives through fun or convenience.

Gyms rebounded strongly following the end of most pandemic restrictions in the US, but digital habits have become ingrained for many people. How can fitness studios and brands strike a balance between their digital and physical offerings to keep Americans engaged with exercise?