Shifting notions of masculinity look set to transform the wellness and beauty market, with nail polish and concealer potentially joining shaving cream and deodorant in men's shopping baskets. But how can brands shape a more inclusive future for the sector rather than reinforcing old norms?

An Australian ad campaign is looking to challenge masculine stereotypes that stop men from seeking out support when struggling. With the conversation around men's mental health opening up, empathy is a powerful way to connect with men and positively impact their wellbeing.

Layered jewellery and timepiece looks are becoming more popular in luxury men's fashion, with Mr. Porter launching a new campaign that highlights this trend and encourages self-expression. As gender norms shift, feminine codes are being incorporated into mainstream luxury menswear.

Leak NYC is shaking up the lingerie industry, challenging long-standing views of masculinity through gender-fluid intimates that offer accessible luxury and style with a feminine touch. How are brands continuing to push boundaries, catering to shoppers across a broader spectrum of gender expressions?