As people become more aware of the environmental impact of their consumer habits, there is a greater incentive to buy second-hand. Adopting principles of the circular economy, Twig has launched a free banking app that allows users to trade their pre-loved goods for instant cash.

A survey has found a generational gap in the UK when it comes to recycling – with Gen Zers needing more guidance than older generations. The findings demonstrate the opportunity for brands to make sustainable practices clear in order to cut through the noise and avoid accusations of greenwashing.

Mattel, Inc is expanding its Playback program to include a broader range of its toys, enabling families to extend the lifecycle of their toys once they’re finished playing with them. With a growing interest in eco-conscious habits among kids, the scheme speaks to people's sustainability concerns.

Thousand Fell, a small American shoe company, is putting the principles of the circular economy front and center. The brand prioritizes sustainability – and helps buyers do so with a cash reward – and is hoping to incentivize consumers to put their best eco foot forward.