In a campaign to promote its expansive range of sports bras, adidas has shared a photo collage that features 25 pairs of bare breasts of all shapes and sizes. As conversations around body image evolve, people are turning to brands that embody redefined ideals of inclusion.

Lockdown measures have led people to rethink their self-care routines, causing many to adopt DIY treatments. How might this switch to at-home alternatives promote the acceptance of bodily quirks that have long been considered shameful? And how can brands help combat lingering beauty taboos?

Since the death of George Floyd and BLM protests in 2020, the representation of diversity in ad campaigns has soared. But Black, Asian, and minority ethnic groups still find that diversity in media entrenches rather than dismantles stereotypes. In 2022, how can brands get diversity right?

Cami Téllez, founder of Parade, is challenging legacy lingerie brands and unrealistic body standards. As narrow beauty ideals get a rethink and sensuality takes a backseat to practicality, Parade is making undergarments for all that prioritise comfort and confidence for everyone.