With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.

Start-up firm Ghost offers automated and discreet B2B sales through its marketplace, helping brands sustainably get rid of their excess stock. As conscious consumers gain more insight into businesses' practices, their tolerance for wasteful processes is quickly declining.

Available in all US states as of early 2021, Scootroute is the first app of its kind designed specifically for micromobility travel. Its expansion reflects a growing interest in safe, sustainable, and convenient intracity transport, especially for socially distanced post-pandemic travel.

In the wake of COVID-19, people are making fewer shoppings trips and focusing more on hygiene. Splosh, a UK-based subscription service, simplifies things by offering effective, eco-minded, zero-waste household and personal cleaning products delivered through the letterbox.