Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.

In the post-pandemic ‘new normal’, many Americans are facing significant financial pressures, fueling the demand for actionable budgeting guidance. How are personal finance communities on social media meeting this need? And why are old-school tricks winning over tech-savvy savers?

Amid rising inflation and stagnating wages, people in the UK are avoiding bill payments as they scrape together what they have for day-to-day spending. With many in need of urgent support, pressure is growing on brands as well as governments to step up and help consumers make ends meet.

NatWest has launched an upbeat and hopeful ad that aims to motivate people to take the first step, no matter how small, towards improving their financial situation. The campaign rebukes the sense of gloom around the cost of living crisis and offers advice to help Britons regain a sense of control.