Signal11 Aug 2022
'Ugly cute' gifts offer Gen Z escape from beauty ideals

In China, Gen Z are giving 'ugly cute' gifts during Valentine's Day, also known as Qixi Festival. With aesthetic fatigue growing and many looking to reject unrealistic social expectations, there are opportunities to offer quirky and unique products to connect with rule-defying gifters.

'Ugly cute' gifts offer Gen Z escape from beauty ideals