As craft culture booms and people's drinking habits are transformed, many are looking to explore alternative beverages that fit their lifestyles. PRESS, a female-founded hard seltzer brand, is appealing to discerning Gen Yers through its unique flavors and premium positioning.

As people seek to sate their appetite for indulgent treats, they’re looking to handcrafted, high-quality bakery offerings for satisfaction. At Lune Croissanterie, a former aerodynamicist is applying her engineering skills to croissants, using science to add some magic to premium baked goods.

During COVID-19, many restaurants and bars started selling more to-go products and offering delivery options. And as restrictions ease and bars and restaurants open for in-person service, many Americans are eager for the seamless experiences of quick alcohol delivery to stay.

Premium spirits were once synonymous with exclusivity, with only discerning drinkers splashing out for high-end tipples. But with luxury moving in a more inclusive direction and alcohol discovery largely taking place online due to COVID-19, how can brands keep up with a changing marketplace?