Like other cities across the world, the atmosphere of Anger’s town centre evaporated during state-wide lockdowns. Capturing the local spirit, Angersshoppping.com is a new online marketplace where the city’s retailers can participate in the new cutting-edge era of retail.

As local-first mindsets stick after the pandemic, people are choosing smaller neighborhood eateries rather than chain restaurants. Led by a desire to help small businesses survive, Americans are relishing the community atmosphere and quality food characteristic of mom-and-pop restaurants.

To supporting, minority businesses, Gopuff has launched 'Put Me On' in collaboration with NFL star Chris Paul. With minority brands hit hardest during the pandemic, the brand aims to boost small minority businesses by giving them an online platform to increase brand awareness and engagement.

As e-commerce giants continue to cannibalise the UK high street, the backlash against faceless retailers is accelerating, leading some shoppers to turn to smaller, local businesses – both online and off. How are these independent firms fostering long-term loyalty across channels?