Signal3 Aug 2022
Moderate drinkers want ads that reflect their values

As Australians rethink their relationship with alcohol in the wake of the pandemic, the image of considered, moderate drinkers is undergoing a rethink. Launching a new line of non-alcoholic spirits, the Drummerboy campaign claps back at critics of 'sober-curious' drinking culture.

Moderate drinkers want ads that reflect their values