Alcohol consumption may be declining Down Under, but more than two-thirds of Aussies still consider a drink with mates to be a great national tradition. Can low- and no-alcohol beers provide an adequate substitute for booze? And what constitutes a beer-drinking experience without the beer?

The no- and low-alcohol segment has seen steady growth thanks to a rise in mindful, health-conscious consumption, and while it’s lagged behind the more successful beer and spirits categories, demand for no-and-low wine is on the rise. But what do drinkers expect from a less intoxicating tipple?

Research from PureGym has found that interest in alternate forms of exercise is set to increase in 2022, as individuals move away from pandemic-imposed and traditional forms of exercise and are taking an increased interest in incorporating fitness into their daily lives through fun or convenience.

A night out drinking has often been associated with a desirable rush of endorphins. But that was for older generations. Gen Yers and Zers – dubbed Generation Dry – are ditching alcohol and getting their endorphin fixes from drier and healthier places, like the gym.