To keep up with evolving dating behaviors and changing relationship norms, social media platforms and dating apps are competing for users’ hearts with features that bring people together or strategically keep them apart to elevate the experience of real-life presence.

The pandemic has changed Americans’ attitudes towards dating, pushing for a slower and more in-depth approach to courtship. As life under lockdown undercuts many social interactions, people have been left with more emotional bandwidth to dedicate to romantic relationships.

Americans are tired of swipe culture. Instead, they want to slow down the hunt for matches, and build trust in dating apps as safe spaces. After tracking this in the Home and Relationships Sector Snapshot, Canvas8 spoke to eight Americans to find out what they want from online dating.

Offering an alternative to the high-speed swipe culture of modern dating, Jigsaw brings a fresh approach to finding love by encouraging meaningful and authentic connections. In an oversaturated and competitive dating landscape, can considerate apps provide users with a greater sense of connection?