The psychological and mental benefits of knowing more about our bodies have grown alongside greater inclusivity in sextech. Kama, a sex education app with the motto ‘pleasure is health’, uses illustration and gender-neutral language to improve education in the sex industry.

Peaches, eggplants, and melon emojis have long stood in as sex euphemisms. But people are calling for a more candid approach to sexual wellness in a bid to normalise conversations about pleasure and consent. To that end, Lelo is hoping to introduce the first official #sexemoji.

A restaurant dedicated to 'throuples' is set to open in London on Valentine’s Day 2022, providing a space for those in romantic relationships with more than two people. As people become more open to non-monogamous relationships, brands are also starting to tackle taboos around sex and relationships.

Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.