Social distancing measures left many people feeling isolated and craving the intimacy of physical touch. As lockdown measures ease and some normality resumes, vaccinated singles are eager to get intimate again – and sales of condoms are soaring as a result.

Lockdown forced many couples in the UK to spend almost all of their time together, causing some to get closer while others barely constrained their tensions. As WFH life looks set to continue in 2021, how can brands help them resolve problems and restore a sense of spontaneity and intimacy?

Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.

Nearly 60 years have passed since the sexual revolution of the 1960s in the United States, and yet the stigma and silence surrounding women’s sexual pleasure persists. Pioneering discreet and design-forward intimate enjoyment, Dame Products is working to eliminate the ‘pleasure gap’.