For many on a lower income, owning a car is out of reach. India’s Zoomcar is democratising transport with a flexible offer that enables by-the-hour vehicle rental. Subscription services are making normally unattainable products available to a huge number of people in emerging markets.

The concept of car ownership may be losing its luster for some people, but advances in technology are making it more appealing to others. How are brand innovations helping to turn functional vehicles into a ‘third living space’? And how will drivers and passengers be entertained in the future?

Despite speculation about a decline in private car ownership across Germany, the COVID-19 pandemic has given rise to an interest in novel forms of in-car entertainment. As people search for safe spaces to socialise and have fun, what's driving them towards in-car venues?

People in India are prioritising COVID-19 safety above all and this is translating into the vehicle industry with many investing in personal vehicles. And to help with tight finances, savvy shoppers are relying on discounts and deals so they're looking for dealerships that help democratise access to travel.