Thanks to hit TV show Peaky Blinders, which depicts Brum's gangster-led underworld at the turn of the 20th century, the city has witnessed a tourist boom. Driven by a desire for memorable travel experiences, ‘screen tourism’ is on the rise as people visit the places they’ve come to love on-screen.

While movie theaters continue to struggle with poor attendance figures, at-home streaming services are flourishing. Mubi, the home of arthouse film streaming, is offering subscribers free tickets in a bid to get punters back into the cinema and support the venues at the heart of the industry.

Oreo has partnered with Digital Cinema Media to celebrate the release of The Batman by hosting a weekend-long murder mystery at a cinema in London. With the pandemic leaving many feeling restless, the promise of a novel experience satisfies people’s desire to get out and enjoy themselves.

A campaign launched by VisitBritain in 2017 puts a familiar face at the heart of tourism in the UK – Paddington Bear. As holiday-makers increasingly seek out experiences, some are finding inspiration in their favourite films and shows. But why do we want to act out the movies on our vacations?