Twitter is hoping to tap a dreamer mindset with its US-wide billboard campaign. Featuring celebrities and their dream-to-reality tweets, the ‘manifestation campaign’ is inspiring people to follow their dreams, with an aspirational tone helping inject motivation at a goal-setting time of year.

Whether to stay connected, informed, or distracted, social media plays multiple roles in people’s day-to-day lives – and it’s proving especially useful during the COVID-19 crisis. Canvas8 polled 1,000 Americans and spoke to nine people to find out what they want from these platforms and why.

Real estate data reveals a widening political chasm in the US as people are increasingly migrating to areas that align with their political beliefs. But as concentrated groups of like-minded people tend to become more extreme over time, this emphasizes the importance of diverse communities.

Fully vaccinated and eager to make the most of their time and money after pandemic lockdowns, Boomers – the cash cow of the tourism industry – are set to re-emerge on the tourism scene in a big way. So, how can businesses in the industry cater to the needs and concerns of this cohort?