Major fashion houses are tapping bike culture to cater to eco-conscious luxury shoppers, demonstrating a shift in what luxury means to the modern consumer. As people increasingly tie their lifestyle to the fate of the planet, luxury bikes appeal by marrying sustainability and play.

A new survey has revealed that HNW Australians are poised to spend big on luxury travel in 2022 and beyond. But with Australians happy to spend more on environmentally conscious goods, some luxury brands are starting to combine HNWI desires for hedonism with their penchant for sustainability.

With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.

Cycling holidays aren’t typically associated with all-out luxury, but LeBlanq is filling this gap in the market. The tour operator offers trips that combine top-notch cycling with world-class dining, exposing luxury travellers to some of the biggest names in the worlds of sport and gastronomy.