Brazilian neobank Nubank is set to become South America's largest financial institution as it files for an IPO. With people demanding accessibility, personalisation, and reduced friction with their finances, there are lessons for all outdated industries in how the digital can disrupt through inclusivity.

How are threats to the Amazon impacting everyday shopping decisions? What exactly is PIX, and how is it transforming the financial landscape? And how can businesses help tackle a growing mental health crisis? Our Brazil Cultural Snapshot explores the key behaviours shaping the nation in 2022.

Noh, an expense-splitting start-up based in Brazil has gathered the support of major financial backers in the tech industry. The post-pandemic normal for the shared experience economy is emerging, and tech brands are becoming central to streamlining the financial aspects.

Offering everything from financial services to an array of virtual storefronts, superapps have the potential to gain a substantial foothold among Brazil’s mobile-first population. But what do people expect from these platforms? And how can they help brands build long-term loyalty?