Digital developments are transforming the ways people showcase their status online, with gaming worlds and the metaverse providing new platforms through which to distinguish themselves from their peers. But what kinds of status symbols resonate in the new virtual economy?

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?

Miller Lite has announced it will run its Superbowl LVI ad entirely in the metaverse, replicating a communal bar experience. As people begin to embrace the metaverse and interest increases, more brands are leveraging the opportunities that the new tech presents for connecting with consumers.

The Royal Shakespeare Company has announced plans to stage a live performance using a virtual reality technology called Dream. Embracing VR could heighten experiences for the long-distance viewer as well as adding an experiential layer when people can eventually return to theatres.