English football is in crisis – passionate fans are feeling overlooked and cash-strapped clubs are seeking alternate revenue streams. Socios, a crypto-enabled app, is providing fans with the chance to participate in club decisions and could help to grow a global digital fanbase. But at what cost?

The space for female fandom is growing, but sexual harassment continues to be a barrier for women getting into football. With fans increasingly expecting brands to address discrimination within the sport, EFL is celebrating women with the aim of making football a more inclusive environment.

Traditionally relegated to the role of casual or soft, female fans have long been marginalised. As interest in women's sports grows, will the industry start catering to them? Canvas8 spoke to sports expert Dr. Stacey Pope to find out why female fandom represents such an exciting opportunity for brands.

Sports fans are returning to stadiums after many months of cheering on their teams from home. But how can teams and their sponsors best engage supporters? Canvas8 spoke to Dr. Jessica Richards about the importance of fan zones and creating the perfect match day experience.