Through immersive adtech, French start-up Gadmse is hoping to create more seamless gaming experiences by featuring dynamic and interactive adverts that don’t disrupt the game. As an increasing number of people turn to gaming for escapism, people have higher expectations of seamless engagement.

Though the hype around virtual worlds and the metaverse is growing, practical hardware devices that enable users to access these new experiences are limited. Sony is aiming to change that with its new VR2 offering; a hopeful leap towards making the intangible metaverse a palpable reality.

Technological advances are continuously reshaping how people interact, engage, and communicate with one another in the digital world. But how will people navigate social situations in the metaverse? Canvas8 spoke to Dr. Guo Freeman about how people form relationships in social VR.

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?