How will physical and virtual entertainment merge? What impact will mass spectatorship have on the gaming landscape? How can streaming services keep up with consumer demand? In this part of Expert Outlook, we speak to three experts about people’s evolving media preferences and expectations.

Gamers are overwhelmingly against the idea of in-game NFTs. Although some are hopeful that it can augment experiences, many are apprehensive about the monetization of players, the environmental costs of blockchain tech, and the potential for scams in an intentionally tricky-to-police system.

It's not news that frequent gamers use music to enhance the gaming experience. But Gen Z gamers engage more with music through gaming than other generations. Whether syncing their own music with gameplay or using games for music discovery, they're seeking ways to connect music and gaming platforms.

Video games may conjure up imagery of ultra-fantasy but can these play a positive role in mental health? Canvas8 spoke to Joe Donnelly, author of Checkpoint: How Video Games Power Up Minds, Kick Ass, and Save Lives, to understand the benefits of gaming that transcend entertainment.