Already gaining steam pre-pandemic, podcast listening has greatly accelerated, giving rise to ‘heavy’ podcast listeners who tune in multiple times a week. Aside from being passionate about audio, this group is also receptive to in-podcast ads, creating opportunities for brands to get their message heard.

Podcast listenership is growing as people choose screen-free entertainment and find companionship in the conversations. But with hundreds of shows to discover, it can be hard to know where to start. Spotify's acquisition of Podz, a podcast discovery experience, is here to help.

With its acquisition of Gimlet Media and Anchor, Spotify is setting its sights on becoming the go-to destination for podcasts. It’s a sign of the medium’s growing influence as brands seek ways to tap engaged and young audiences who want immersive narratives that can hold their attention.

The Ear Hustle podcast provides an unprecedented look into prison life through the lens of current and formerly incarcerated inmates at San Quentin State Prison. By showcasing these experiences in a new and engaging format, the podcast is bringing marginalized voices to mainstream audiences.