Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

From biker shorts and nude clothing to perspex heels and bodycon dresses, Kim Kardashian has started several trends that infiltrated the mainstream. Her shapewear brand SKIMS and its inclusive range of products is now establishing the reality-star-turned-designer within the fashion industry.

Nike has released a pair of ‘hands-free’ sneakers that combine accessible functionality with style. The GO FlyeEase kicks are designed to be put on without any laces or straps, catering to the needs of people with disabilities and reduced mobility without skimping on the sneakerhead cool factor.

The launch of Nike (M) marks a turning point in the visibility of active women who want to continue exercising while pregnant and during the postpartum period. Historically underserved, Nike is catering to women looking for activewear that suits and supports the needs of their changing body.

The pandemic has exposed how the visually-impaired community is being failed by poor web and app design. This report examines the implications of the growing ‘senior surfer’ cohort and opportunities for brands to increase revenue and build a stronger society through user-centric design.