Apple’s 2022 update to its privacy policy is generating revenue loss for internet companies like Meta which rely on selling user data to advertisers for profit. With growing distrust in Big Tech, this change is a massive indicator of how people want their information to be used online.

In the age of contact-tracing apps and high-profile data breaches, most people say they’re concerned about data privacy – but their actions don’t always align with their beliefs. Canvas8 spoke to Dr. Kirk Plangger to find out why people have such divergent attitudes to data privacy.

With data-sharing enabling everything from smarter cities to more sinister surveillance, the public debate around privacy is becoming increasingly complex. Canvas8 spoke to Alisa Frik, a researcher at the University of California, Berkeley, to understand how people are weighing up the pay-offs.

Using big data to tailor marketing messages to people’s interests and preferences is now a commonplace advertising practice – but not everyone is happy about it. Amid growing concerns about data privacy, many people are taking steps to limit their digital footprint.