To share or not? The science of data disclosure
5 Mar 2021
To share or not? The science of data disclosure

In the age of contact-tracing apps and high-profile data breaches, most people say they’re concerned about data privacy – but their actions don’t always align with their beliefs. Canvas8 spoke to Dr. Kirk Plangger to find out why people have such divergent attitudes to data privacy.

Kirk Plangger

Dr. Kirk Plangger is a senior lecturer in marketing at King's College London Business School. He's an expert in consumer-led digital marketing strategy and his research explores how digital technologies mediate and change the buying process.

Lottie Hanwell

Lottie Hanwell is a behavioural analyst at Canvas8. She has a degree in English Literature and Spanish, and spends a lot of time thinking, researching and writing about developments in society and culture. On her weekends, she likes to run, read and make a mess in the kitchen.