How will physical and virtual entertainment merge? What impact will mass spectatorship have on the gaming landscape? How can streaming services keep up with consumer demand? In this part of Expert Outlook, we speak to three experts about people’s evolving media preferences and expectations.
An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.
Netflix and Disney+ may have made headlines for inspiring communal binge-watches in 2020, but their focus on exclusives isn’t revolutionary. How is YouTube changing the media landscape beyond on-demand viewing? And how is it catering to the needs of both audiences and content creators?
Black British narratives in pop culture are often framed through the lens of racism, but stories of happiness and success are arguably more important in terms of diversity and inclusion. Canvas8 spoke to Timi Sotire, the co-editor of Black Joy, about media stereotypes and the power of Black art.
With gaming influencers the most popular on the internet, FaZe Clan has reached an audience of over 350 million social media subscribers and was valued at $1 billion in 2021. But how has the organization garnered such a following? And what is it doing to innovate in a rapidly developing industry?