Signal18 Apr 2022
BeReal adopts scarcity model to encourage authenticity

Dubbed the anti-Instagram, social media app BeReal is breaking the stream of curated grids. With a once-a-day post model, users are encouraged to share mundane moments, breaking away from the pressures of polished posts, creating opportunities for brands to lean into less glamorous social sharing.

BeReal adopts scarcity model to encourage authenticity