Cultural memory is getting shorter, with mass digitisation causing people to seek solace in the recent past. But it’s not solely about innocence – ‘nowstalgia’ is fuelled by a desire to reimagine and right perceived wrongs. So, how is a meme mindset impacting Gen Z’s media consumption and style?

In No Time to Die, James Bond doesn’t use an iPhone or a Samsung, but instead rocks a Nokia. Known for its ‘indestructible’ vintage phones, Nokia’s nostalgic re-releases and market positioning is seeing the brand appeal to those looking for more rugged and sustainable tech.

Gen Yers may have grown up trying to 'catch ‘em all', but Gen Zers are also excited by a collaboration from two icons of the 90s: Baby-G and Pokémon. With a penchant for nostalgia, they’re drawn to lighthearted and bold designs that harken back to tech's early days.

Coded by an 18-year-old, SpaceHey aims to bring back the vibe and community feel of MySpace, which has come to symbolise pre-Facebook simplicity and wholesomeness. The platform speaks to a desire for niche spaces on the internet away from the problems of mainstream sites.