Signal2 Feb 2021
Pikachu x Baby-G mash-up is peak Gen Yer nostalgia

Gen Yers may have grown up trying to 'catch ‘em all', but Gen Zers are also excited by a collaboration from two icons of the 90s: Baby-G and Pokémon. With a penchant for nostalgia, they’re drawn to lighthearted and bold designs that harken back to tech's early days.

Pikachu x Baby-G mash-up is peak Gen Yer nostalgia