Social media is transforming the way we read and buy books, with trending topics and viral posts guiding discovery and disrupting the traditional sales cycles. So, how can publishers harness these channels in their commissioning strategies? And how exactly are people talking about books online?

Netflix investing in local content hit home again as Young Royals has become an overnight teen sensation. Racy and wholesome at the same time, the Swedish show drew global Gen Z fandom for bringing much-needed authenticity and complexity to the popular coming-of-age narrative.

Gen Zers are propelling BookTok, a trend that sees TikTokkers share their love of books. Charming millions of viewers, they're effectively conducting grassroots marketing campaigns, helping to build awareness of young adult fiction and connect their audiences through storytelling.

From children’s cartoons to period dramas, queer storylines are featuring more prominently in mainstream film and TV – challenging long-held assumptions of heternormativity across culture. What is the next frontier when it comes to accurate and nuanced portrayals of LGBTQIA+ identities on screen?