A simple word game that can only be played once a day has gone viral on Twitter thanks to its clean design, unbingeable format, and shareable results. Wordle, which is a free daily brain exercise, is providing players with a quick daily respite from other addictive, monetised digital spaces.

Gaming is becoming a popular career path, but where’s the line between fun and work in this space? Canvas8 spoke to Maria Törhönen, a scholar with the Gamification Group, to understand how people’s perceptions of their obligation towards content creation can influence their online success.

After the stress of the pandemic, people are seeking more play in their lives. Canvas8 spoke to Dr. Miguel Sicart, author of Play Matters about how brands can incorporate playfulness into the way they work.

Promises of new virtual frontiers are ramping up, and the gaming industry is leading the charge. While media and entertainment brands get ready for these possibilities, people are already using games to enhance how they live, play, and engage in society. As tech advancements push experiences forward, people are looking to gaming to open up their worlds.