Goblincore is a fashion and lifestyle trend that rejects the idyllic and embraces the dark, unkempt, and shabby symbols of the natural world. Beyond the love of fungi and skulls, adherents feel the tenets of goblincore free them from conventional expectations of beauty, gender, and sexuality.

With people hesitant to get active and take up sports, Nike is trying to reframe perceptions around sport by shifting away from elite-athlete and tournament-focused narratives. Instead, it’s highlighting the fun and joyful aspects of sport with a campaign that celebrates failure.

From COVID-19 to the war in Ukraine, the desire to know about important news can lead to an obsessive focus on emotionally draining content. How can brands help people stay informed while protecting their wellbeing? Canvas8 spoke to Bhakti Sharma and Susanna Lee to find out.

Gen Zers are not on board with the trope of the Gen Y 'girlboss’ – but the culture of self-optimisation is still alive and well online. People are pushing back against this using the ‘that girl’ TikTok aesthetic, enabling them to prioritise actual wellness over relentless self-improvement.