Signal26 Jul 2021
‘That Girl’ TikTokkers are rejecting empty self-help

Gen Zers are not on board with the trope of the Gen Y 'girlboss’ – but the culture of self-optimisation is still alive and well online. People are pushing back against this using the ‘that girl’ TikTok aesthetic, enabling them to prioritise actual wellness over relentless self-improvement.

‘That Girl’ TikTokkers are rejecting empty self-help