Uber has launched an out-of-home advertising campaign across the UK called 'Only On Uber', which emphasises the company’s worker benefits and protections for drivers. The campaign is garnering backlash, however, as its message is in stark contrast to Uber’s position in the supreme court case.

The COVID-19 crisis has laid bare the precarious nature of gig-based work, especially for Gen Zers and Yers. With young people facing dim career prospects amid an economic downturn, how can businesses within the gig economy evolve to acknowledge their reconfigured needs and values?

Ride-sharing giants have faced their fair share of scandals, such as accusations of bad employee treatment and a culture of sexual harassment. Looking to offer a more ethical alternative, Co-op Ride is a New York City-based challenger giving drivers more benefits and riders more peace of mind.

Ride-hailing apps like Uber, Didi, and Cabify are ubiquitous across Latin America, with home-grown iterations proliferating. Colombian ride-hailing app MAT, however, stands out by offering an employee-owned business model that emphasises sustainability and social values.