With behaviour in restaurants having changed since the pandemic, startup Qlub wants to streamline experiences further. By letting customers split the bill and pay via a QR code, the company offers seamless check-outs, spotlighting opportunities for tech-enhanced frictionless experiences.

Because of the pandemic, many people have gotten more comfortable ordering food through apps and drive-thrus. Leveraging both, Taco Bell’s drive-thru-only restaurant, Taco Bell Defy, aims to make the process of ordering and collecting fast food as efficient and seamless as possible.

The creation of Amazon Go – a cashierless supermarket where customers pick up items and walk out – seems to be winning in the race to master automated experiences. But competitors, such as Microsoft, are not staying far behind, giving the retail-giant some serious competition.

From contactless payments to contact-free delivery, the pandemic has sharpened people’s expectations for contactless and friction-free transactions. By allowing shoppers to bypass cashiers altogether, Trigo is bringing a greater sense of seamlessness to European supermarkets.