High-end fashion brands have generally not performed as well as fast fashion on transparency rankings. With exclusivity and a sense of mystique among the segment’s unique selling points, luxury labels have long been more comfortable with opacity. But could consumer pressure force a change?

What do younger generations consider to be aspirational? Amid rising environmental concerns and an acute awareness of how purchasing choices reflect one’s personal brand, there’s a new landscape for coolness that has nothing to do with novelty. Now, Gen Yers and Zers are asking: ‘will it last?’

Fashion brand Brave GentleMan is on a mission to recalibrate sustainability in the menswear landscape, fusing eco-conscious design with a luxury approach to accessories and tailoring. But can it help to overcome sustainability’s gender problem?

The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?