Gen Zers will account for more than one-quarter of the global workforce by 2025, and they’re bringing a different set of attributes, attitudes, and ambitions to the office. But what characterises the Gen Zer professional? And how could they redefine the world of work for generations to come?

Tiffany & Co has collaborated with streetwear brand Supreme to create a Tiffany classic collection but with an edgy twist. With Gen Zers feeling that designer brands don’t resonate with them, brands would do well to incorporate playful and unusual designs to tap into this creative cohort.

After a stressful year for Gen Zers, Gilly Hicks has launched its first genderless collection in order to give them a 'daily dose of happiness'. With gender inclusivity increasingly important to Gen Zers, clothing options that champion inclusivity are a way to make young people feel supported.

Tiring of Big Tech, Gen Zers are seeking out alternative platforms. Members of Gen Z Mafia are building the tech world they want to see from the ground up. Since its launch, users include college and high school students, founders, and young employees at tech companies and start-ups.